Creative Division Director

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Information

Title:

Creative Division Director

Market Range:

MR22

Approved Date:

9/23/2024 2:05:52 PM

FLSA:

Exempt

EEO Code:

PROFESSIONALS

Career Level:

M4

Career Level Description:

Management Level 4

Job Code:

100909

Job Family:

CO - Communications

Sub Family:

MULMD - Multimedia

Primary Purpose

Leads a team of seasoned creative professionals to generate the visual elements that support the messages Wake County shares with its internal and external audiences. Ensures the websites, graphics, marketing collateral, videos and multimedia presentations meet the high standards of the Communications Office and help tell the Wake County story effectively.  Guides the project management process from conception to completion, making sure that projects exceed clients' expectations while meeting strategic deadlines. Directs the county's branding and marketing strategies and measures their impact to ensure success. Creates professional development opportunities for direct reports to support individual career growth and succession planning for the office.

•

Directs the Creative Division's communications and marketing strategy for Wake County Government, which includes leading the planning for the production of materials. The assets must meet high standards of the Communications Office and reinforce a positive image of Wake County.

1

25%

•

Leads a team of creative professionals and coaches them to improve their products, think innovatively about solutions, take chances and try new ideas with minimal risk to the office, while developing their career paths and enhancing their skill sets. Ensure they set realistic deadlines and meet them accordingly.

2

30%

•

Manages the creative process for developing digital media and design assets. This includes participating in brainstorming sessions with Communications Office staff, storyboarding, plan generation, art direction, client collaboration, feedback implementation and execution of the final product on deadline in all the needed formats.

3

15%

•

Oversees the look and feel, the user experience, the content and the maintenance of wake.gov. This includes ensuring the text is well written and up to date, the information architecture is easy to use and works well for the end user, and the sites are continually reviewed to look for new ways to make them even better.

4

15%

•

Develops materials for high-profile projects for the Chief Communications Officer, the Board of Commissioners and the County Manager's Office. These include the recommended budget message, the State of the County message and the launch of new programs.

5

10%

•

Responsible for administrative functions, such as employee recruitment and retention, timesheet approval, scheduling staffing during emergencies and for on-call purposes, and providing receipts for PCard statements.

6

5%

Position(s) may perform other duties in addition to the above as assigned by management.

*IMPORTANT* In the event of an emergency, as determined by the County Manager or designee, participation in preparedness and response operations should be expected. Employee may be required to fill a temporary assignment in a role different from standard duties, work hours and/or work location in preparation for, during and after the emergency. Employee may also be required to participate in relevant exercises and regular preparedness training.

Career Level Dimensions

Career Level:

M4

Career Level Description:

Management Level 4

•

Directs a Division.

•

Creates the short-term strategy for the Division or Function and creates operational plans for Division that align with Department plan.  Actions have direct impact on results of the Department.

•

Responsible for Budget planning and justification.

•

Responsible for making significant improvements of processes, systems or standards to enhance performance of Division or multiple divisions.

•

Oversees employees who pioneer unique ideas or generate new, viable solutions to make improvements or respond to issues.

•

Communicates within and outside the Division(s).

•

Influences others regarding the area of responsibility’s practices and approaches.

•

Achieves goals through teams of managers.  May be responsible for creating workforce and staffing plans for job area to ensure availability of employees and resources.

•

Has hiring, firing, promotion and reward authority for direct reports.

•

Requires broad management and leadership knowledge to lead multiple Work Groups. Typically has master-level knowledge and skills within a specific technical or professional discipline with broad understanding of other areas within the job function.

Qualifications

•

Bachelor's degree in Communications, Graphic Design, Marketing or a related field

•

Six years of experience working in a high-profile, fast-paced communications or marketing environment including at least two years managing creative teams consisting of graphic design, video and web site production

•

Equivalent education and experience are accepted

•

10 Years

10+ years of experience working in a fast-paced, high-profile communications office or marketing firm. 5+ years of experience managing creative teams in the areas of graphic design, video and website development. Knowledge of marketing principles and how to apply them to generate the highest possible return on investment is a plus.

•

Lead team to achieve work objectives and generate successful project outcomes. Must be able to assign work to staff and help guide its development from conception to completion with clear, constructive feedback.

•

Be a strategic thinker – someone who can see the big picture and the small details at the same time and understand how the pieces fit together.

•

Ability to take complex, jargon-filled information and turn it into a visual element that is easily understood by the layman.

•

Be open, honest and have great integrity. Must be able to work effectively in large groups, small teams or one on one, and motivate them all to achieve a common goal.

•

Exude creativity and know how to brainstorm new ideas. Must have the initiative needed to lead a project or campaign from start to finish with minimal oversight, while understanding when to ask questions or seek approval.

•

Form trusting relationships with colleagues, clients and partner agencies to make the creative process easier and more efficient.

•

Accept constructive criticism in a professional manner and know when to professionally push back and when to implement the requested changes.

•

Have excellent time management skills and the ability to prioritize projects appropriately, so they are completed on deadline in the formats expected.

•

Have a trained eye for excellent graphic design, top-notch video shooting and editing, high-performing UI/UX and effective branding to make Wake County's visual media as effective as possible.

An individual must be able to perform each essential duty satisfactorily to perform this job successfully. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Adaptability & Flexibility

Changes behavioral style or method of approach when necessary to achieve a goal; adjusts style as appropriate to the needs of the situation. Responds to change with a positive attitude and a willingness to learn new ways to accomplish work activities and objectives.

Attention to Detail

Thoroughness in accomplishing a task through concern for all the areas involved, no matter how small. Monitors and checks work or information and plans and organizes time and resources efficiently.

Communication

Creates an atmosphere in which timely and high-quality information flows smoothly up and down, inside and outside of the organization; encourages open expression of ideas and opinions.

Customer Service

Balances interests of a variety of clients, and readily readjusts priorities to respond effectively to pressing and changing demands for information, advice and assistance.  Anticipates and meets the needs of clients; achieves quality end products; and commits to continuous improvement of services.

Innovation

Applies original thinking in approach to job responsibilities and to improve processes, methods, systems, or services.

Project or Program Management

Structures and directs others’ work on projects or programs.

Coaching & Mentoring

Works to improve and reinforce performance of others. Facilitates their skill development by providing clear, behaviorally specific performance feedback, and making or eliciting specific suggestions for improvement in a manner that builds confidence and maintains self-esteem.

Cooperative Leadership

Promotes and generates cooperation among one's peers in leadership to achieve a collective outcome; fosters the development of a common vision and fully participates in creating a unified leadership team that gets results.

Team Leadership

Willingly cooperates and works collaboratively toward solutions that generally benefit all involved parties; works cooperatively with others to accomplish organizational objectives. Manages staff in ways that improve their ability to succeed on the job.

Strategic Vision

Sees the big, long-range picture and leads others accordingly.

Relationship Building

Builds constructive working relationships characterized by a high level of acceptance, cooperation, and mutual respect.

Conflict Management

Brings substantial conflicts and disagreements into the open and attempts to manage them collaboratively, building consensus, keeping the best interests of the organization in mind, not only one's own interest.

Integrity

Act with honesty, transparency and respect in our interactions with co-workers and those we serve. Adhere, without exception, to laws, policies, procedures and professional standards.

Accountability

Establish high-quality standards for work. Add value. Measure results and hold self and others accountable for making progress toward desired outcomes. Take a logical and data-driven approach to decision-making.

Diversity

Believe that different backgrounds and experiences strengthen the organization and produce better results. Value inclusion across race, gender, age, religion, identity and experience, and strive to reflect in our workforce the diversity of our community.

Collaboration

Foster a work culture in which different ideas and opinions are encouraged and expected. Listen carefully and speak thoughtfully. Work together toward shared goals with mutual respect and cooperation.

Continuous Improvement

Continuously improve work processes and products. Provide a safe environment to be innovative and creative and try new things. When things don't go as planned, use it as an opportunity to learn, regroup and begin again. Provide time and resources for individuals to grow and develop both personally and professionally.

Wellness

Take proactive steps to be physically fit and healthy, emotionally strong, financially secure and socially fulfilled, while inspiring and empowering others to do the same.

Service Orientation

Commit to making a difference within the community. Actively engage in and enjoy our work. Deliver services that exceed expectations, with courtesy, politeness and sensitivity to the experiences, concerns and feelings of all co-workers and customers.

ADA Checklist

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Standard ADA Selection:

Office Environment

Standing

X

Walking

X

Sitting

X

Lifting/Carrying 0-10 pounds

X

Lifting/Carrying 10-20 pounds

X

Lifting/Carrying 20-50 pounds

X

Lifting/Carrying 50-100 pounds

X

Pushing

X

Pulling

X

Climbing

X

Balancing

X

Stooping

X

Kneeling

X

Crouching

X

Crawling

X

Reaching

X

Handling

X

Grasping

X

Fingering

X

Feeling

X

Talking

X

Hearing

X

Visual Perception

X

Repetitive Motions

X

Eye/Hand/Foot Coordination

X

Memorization/Concentration

X

Learning/Knowledge Retention

X

Preparing/Analyzing Numerical Figures

X

Use of Interfaced Commmunication Devices (Phone, Computer, Radio etc.)

X

Analyzing/Examining/Testing Data

X

Emotional/Behavioral Self-Regulation

X

Interacting with Others

X

Comprehension

X

Organization

X

Decision Making

X

Comprehension

Understand complex problems and collaborate to explore alternative solutions

Organization

Organize and prioritize the work schedules of others to manage multiple tasks and/or projects

Decision Making

Make decisions that have significant impact on a department's credibility, operations and/or services

Communication

Communicate in-depth information for the purpose of interpreting and/or negotiating

Extreme cold

X

Extreme heat

X

Humid

X

Wet

X

Noise

X

Hazards

X

Temperature Change

X

Atmospheric Conditions

X

Vibration

X

Computers/Monitors

X