Social Media Coordinator

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Information

Title:

Social Media Coordinator

Market Range:

MR19

Approved Date:

2/22/2023 12:00:53 PM

FLSA:

Exempt

EEO Code:

PROFESSIONALS

Career Level:

P3

Career Level Description:

Professional Level 3

Job Code:

100912

Job Family:

Communications

Sub Family:

Public Relations

Primary Purpose

Oversees Wake County's social media presence and ensures that our social media platforms meet or exceed desired reach and engagement goals. Crafts posts that offer valuable information about our programs, campaigns and services, and capitalize on trends and timely news hooks to get attention. Manages social media content development and scheduling across the Communications Office and introduces new platforms to showcase our good news stories as appropriate. Creates and maintains the county's social media policy and guidelines, and governs their enforcement. Leads training sessions for departments and divisions with their own social media accounts to grow their audiences and develop great content.

•

Collaborate with the Communications Office team to develop interesting and valuable content for our @wakegov social media accounts. Create a content calendar and couple scheduling of campaign-focused posts with posts based on what's trendy or timely on social. Track analytics and use them to guide content development.

1

60%

•

Develop a social media policy and guidelines for any content contributor to follow across Wake County Government. Conduct an audit of departmental social media accounts. Delete or combine any that are no longer functional or beneficial to the organization.

2

15%

•

Monitor the latest trends in social media usage and create recommendations on whether to implement them. If a recommendation to use a new platform is approved, this position would oversee its roll out and review its progress.

3

10%

•

Schedule and lead sessions with departments and divisions that run their own social media channels. Provide them with best practices to gain followers and increase engagement, while ensuring they're aware of and following our policy and guidelines.

4

10%

•

Live tweet during news conferences and emergencies as needed. Use appropriate visuals and hashtags.

5

5%

Position(s) may perform other duties in addition to the above as assigned by management.

*IMPORTANT* In the event of an emergency, as determined by the County Manager or designee, participation in preparedness and response operations should be expected. Employee may be required to fill a temporary assignment in a role different from standard duties, work hours and/or work location in preparation for, during and after the emergency. Employee may also be required to participate in relevant exercises and regular preparedness training.

Career Level Dimensions

Career Level:

P3

Career Level Description:

Professional Level 3

•

Plans and manages projects that have significant impact on Work Group and Division results OR works as a technical expert within a Medical or Scientific Discipline.

•

Shares insights and analyses that inform new processes, and/or operational plans.

•

Responsible for making improvements in processes, systems, or standards to enhance performance of the Work Group.

•

Works to influence parties within and outside of the Work Group and Division regarding projects and procedures.

•

May be responsible for providing guidance, coaching and training to other employees within the Work Group.

•

Requires advanced knowledge of the Work Group and Division typically obtained through advanced education combined with experience. May have practical knowledge of project management.

•

Within Medical or Scientific Disciplines, typically requires a doctoral degree.

Qualifications

•

Bachelor's degree in Communications, Journalism, Marketing, Advertising or other comparable field of study

•

Three years of experience managing social media in a professional capacity for an employer or client

•

Equivalent education and experience are accepted

•

Bachelor's Degree

Focus on strategic communication, marketing, advertising or digital media

•

4 Years

More than three years of experience successfully managing multiple social media accounts in a professional capacity for a public agency or private business.

•

Know how to successfully use all common social media platforms – Facebook, Twitter, LinkedIn, YouTube, Instagram and more – to reach and engage with target audiences.

•

Have creative writing skills that can vary effectively in tone and style, based on the audience and the platform. Must be able to turn complex, jargon-filled information into plain language that is easily understood by the layman. If you can insert humor, even better!

•

Understand paid social media marketing strategies and know how to stretch every dollar to reach the largest audience most effectively.

•

Can track social media analytics across all platforms with ease and use the data to guide content development, inform tactics and scheduling, and improve reach and engagement.

•

Have good judgment and know when and how to respond appropriately to followers on social media, while providing great customer service and upholding the county's reputation.

•

Can work effectively in large groups, small teams or one on one, and build the trusting relationships needed to motivate your colleagues to achieve a common goal.

•

Exude creativity and know how to brainstorm new ideas. Must have the initiative needed to lead a project or campaign from start to finish with minimal oversight, while understanding when to ask questions or seek approval.

•

An individual must be able to perform each essential duty satisfactorily to perform this job successfully. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Adaptability & Flexibility

Changes behavioral style or method of approach when necessary to achieve a goal; adjusts style as appropriate to the needs of the situation. Responds to change with a positive attitude and a willingness to learn new ways to accomplish work activities and objectives.

Attention to Detail

Thoroughness in accomplishing a task through concern for all the areas involved, no matter how small. Monitors and checks work or information and plans and organizes time and resources efficiently.

Communication

Creates an atmosphere in which timely and high-quality information flows smoothly up and down, inside and outside of the organization; encourages open expression of ideas and opinions.

Customer Service

Balances interests of a variety of clients, and readily readjusts priorities to respond effectively to pressing and changing demands for information, advice and assistance.  Anticipates and meets the needs of clients; achieves quality end products; and commits to continuous improvement of services.

Good Judgment

Makes decisions authoritatively and wisely, after adequately contemplating various available courses of action.

Innovation

Applies original thinking in approach to job responsibilities and to improve processes, methods, systems, or services.

Coaching & Mentoring

Works to improve and reinforce performance of others. Facilitates their skill development by providing clear, behaviorally specific performance feedback, and making or eliciting specific suggestions for improvement in a manner that builds confidence and maintains self-esteem.

Relationship Building

Builds constructive working relationships characterized by a high level of acceptance, cooperation, and mutual respect.

Influence

Asserts own ideas and persuades others, gaining support and commitment from others; mobilizes people to take action, using creative approaches to motivate others to meet organizational goals.

Strategic Vision

Sees the big, long-range picture and leads others accordingly.

Team Leadership

Willingly cooperates and works collaboratively toward solutions that generally benefit all involved parties; works cooperatively with others to accomplish organizational objectives. Manages staff in ways that improve their ability to succeed on the job.

Technology Management

Keeps up-to-date on technological developments. Makes effective use of technology to achieve results. Ensures access to and security of technology systems.

Integrity

Act with honesty, transparency and respect in our interactions with co-workers and those we serve. Adhere, without exception, to laws, policies, procedures and professional standards.

Accountability

Establish high-quality standards for work. Add value. Measure results and hold self and others accountable for making progress toward desired outcomes. Take a logical and data-driven approach to decision-making.

Diversity

Believe that different backgrounds and experiences strengthen the organization and produce better results. Value inclusion across race, gender, age, religion, identity and experience, and strive to reflect in our workforce the diversity of our community.

Collaboration

Foster a work culture in which different ideas and opinions are encouraged and expected. Listen carefully and speak thoughtfully. Work together toward shared goals with mutual respect and cooperation.

Continuous Improvement

Continuously improve work processes and products. Provide a safe environment to be innovative and creative and try new things. When things don't go as planned, use it as an opportunity to learn, regroup and begin again. Provide time and resources for individuals to grow and develop both personally and professionally.

Wellness

Take proactive steps to be physically fit and healthy, emotionally strong, financially secure and socially fulfilled, while inspiring and empowering others to do the same.

Service Orientation

Commit to making a difference within the community. Actively engage in and enjoy our work. Deliver services that exceed expectations, with courtesy, politeness and sensitivity to the experiences, concerns and feelings of all co-workers and customers.

ADA Checklist

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Standard ADA Selection:

Office Environment

Standing

X

Walking

X

Sitting

X

Lifting/Carrying 0-10 pounds

X

Lifting/Carrying 10-20 pounds

X

Lifting/Carrying 20-50 pounds

X

Lifting/Carrying 50-100 pounds

X

Pushing

X

Pulling

X

Climbing

X

Balancing

X

Stooping

X

Kneeling

X

Crouching

X

Crawling

X

Reaching

X

Handling

X

Grasping

X

Fingering

X

Feeling

X

Talking

X

Hearing

X

Visual Perception

X

Repetitive Motions

X

Eye/Hand/Foot Coordination

X

Memorization/Concentration

X

Learning/Knowledge Retention

X

Preparing/Analyzing Numerical Figures

X

Use of Interfaced Commmunication Devices (Phone, Computer, Radio etc.)

X

Analyzing/Examining/Testing Data

X

Emotional/Behavioral Self-Regulation

X

Interacting with Others

X

Comprehension

X

Organization

X

Decision Making

X

Comprehension

Understand complex problems and collaborate to explore alternative solutions

Organization

Organize and prioritize individual work schedule to manage multiple tasks and/or projects

Decision Making

Make decisions that have an impact on the immediate work unit's operations and/or services

Communication

Extreme cold

X

Extreme heat

X

Humid

X

Wet

X

Noise

X

Hazards

X

Temperature Change

X

Atmospheric Conditions

X

Vibration

X

Computers/Monitors

X