Recruitment & Retention Marketing Manager

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Information

Title:

Recruitment & Retention Marketing Manager

Market Range:

MR19

Approved Date:

6/26/2024 8:04:53 AM

FLSA:

Exempt

EEO Code:

PROFESSIONALS

Career Level:

P3

Career Level Description:

Professional Level 3

Job Code:

100913

Job Family:

CO - Communications

Sub Family:

MULMD - Multimedia

Primary Purpose

Build the county's Recruitment and Retention Marketing function from the ground up.

Collaborate closely with Human Resources to develop, implement and measure innovative internal and external communications and marketing plans focused on recruitment, retention and the Team Wake employee experience.

Determine how to effectively tell our employer brand story across a variety of channels and platforms to meet candidates where they are and compel a diverse pool of potential candidates to engage with our content and join Team Wake.

•

Build, manage and consistently optimize a county-wide, multi-channel recruitment marketing framework, including content development and management, SEO, SEM, social media and digital marketing. Use data to rigorously assess channel and campaign effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve desired outcomes.

1

20%

•

Develop and execute marketing strategies and targeted outreach campaigns to effectively tell our employer brand story across a variety of channels and platforms to meet candidates where they are and compel a broad and diverse pool of potential candidates to follow, engage with and join Team Wake.

2

20%

•

Write, edit and produce multimedia content that ensures our marketing efforts and communications channels accurately represent and effectively engage our current and future workforce, promote an inclusive culture, and fully support potential, new and established employees.

3

20%

•

Build strong relationships with Communications and departmental staff to engender mutual trust. Participate in regularly scheduled meetings with HR and other departments to proactively identify recruitment and retention issues and opportunities, discuss campaign details and prioritize key business needs.

4

15%

•

Work with the Creative Services team to develop content, generate marketing collateral, and use video storytelling capabilities and web tools to attract and retain employees.

5

15%

•

Manage partner and vendor relationships and monitor performance.

6

5%

•

Perform competitive analysis to continuously stay at the forefront of recruitment marketing, retention tactics and social media trends.

7

5%

Position(s) may perform other duties in addition to the above as assigned by management.

•

Assist as needed in supporting the County’s other internal communications needs, programs and priorities, and assist with crisis and emergency communications efforts, as needed.

*IMPORTANT* In the event of an emergency, as determined by the County Manager or designee, participation in preparedness and response operations should be expected. Employee may be required to fill a temporary assignment in a role different from standard duties, work hours and/or work location in preparation for, during and after the emergency. Employee may also be required to participate in relevant exercises and regular preparedness training.

Career Level Dimensions

Career Level:

P3

Career Level Description:

Professional Level 3

•

Plans and manages projects that have significant impact on Work Group and Division results OR works as a technical expert within a Medical or Scientific Discipline.

•

Shares insights and analyses that inform new processes, and/or operational plans.

•

Responsible for making improvements in processes, systems, or standards to enhance performance of the Work Group.

•

Works to influence parties within and outside of the Work Group and Division regarding projects and procedures.

•

May be responsible for providing guidance, coaching and training to other employees within the Work Group.

•

Requires advanced knowledge of the Work Group and Division typically obtained through advanced education combined with experience. May have practical knowledge of project management.

•

Within Medical or Scientific Disciplines, typically requires a doctoral degree.

Qualifications

•

Bachelor’s degree in Marketing, Communications, Human Resources or a related field

•

Five years of experience in marketing and communication related to talent acquisition, preferably for a large-scale employer

•

Equivalent education and experience are accepted

•

3 Years

Planning and successfully executing marketing and communications campaigns using traditional and new/innovative media tools

•

Exceptional branding, marketing, communications, writing, project management and problem-solving skills

•

Thinks strategically, seeing the big picture and the small details at the same time, and understands how the pieces fit together

•

Demonstrates creativity and the ability to brainstorm ways to effectively evoke positive change

•

Ability to build brand awareness and engage talent through strategically curated content and strong storytelling aligned with the Team Wake narrative

•

Strong understanding of intranet, website, graphic design, social media and video concepts

•

Strong initiative to lead a project or campaign from start to finish with minimal oversight, while understanding when to ask questions or seek approval

•

Ability to facilitate meetings and deliver presentations in a professional, inclusive and engaging manner

•

Must demonstrate superior, seamless customer service, integrity and commitment to innovation, efficiency and effectiveness

An individual must be able to perform each essential duty satisfactorily to perform this job successfully. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Adaptability & Flexibility

Changes behavioral style or method of approach when necessary to achieve a goal; adjusts style as appropriate to the needs of the situation. Responds to change with a positive attitude and a willingness to learn new ways to accomplish work activities and objectives.

Integrity

Act with honesty, transparency and respect in our interactions with co-workers and those we serve. Adhere, without exception, to laws, policies, procedures and professional standards.

Accountability

Establish high-quality standards for work. Add value. Measure results and hold self and others accountable for making progress toward desired outcomes. Take a logical and data-driven approach to decision-making.

Diversity

Believe that different backgrounds and experiences strengthen the organization and produce better results. Value inclusion across race, gender, age, religion, identity and experience, and strive to reflect in our workforce the diversity of our community.

Collaboration

Foster a work culture in which different ideas and opinions are encouraged and expected. Listen carefully and speak thoughtfully. Work together toward shared goals with mutual respect and cooperation.

Continuous Improvement

Continuously improve work processes and products. Provide a safe environment to be innovative and creative and try new things. When things don't go as planned, use it as an opportunity to learn, regroup and begin again. Provide time and resources for individuals to grow and develop both personally and professionally.

Wellness

Take proactive steps to be physically fit and healthy, emotionally strong, financially secure and socially fulfilled, while inspiring and empowering others to do the same.

Service Orientation

Commit to making a difference within the community. Actively engage in and enjoy our work. Deliver services that exceed expectations, with courtesy, politeness and sensitivity to the experiences, concerns and feelings of all co-workers and customers.

ADA Checklist

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Standard ADA Selection:

Office Environment

Standing

X

Walking

X

Sitting

X

Lifting/Carrying 0-10 pounds

X

Lifting/Carrying 10-20 pounds

X

Lifting/Carrying 20-50 pounds

X

Lifting/Carrying 50-100 pounds

X

Pushing

X

Pulling

X

Climbing

X

Balancing

X

Stooping

X

Kneeling

X

Crouching

X

Crawling

X

Reaching

X

Handling

X

Grasping

X

Fingering

X

Feeling

X

Talking

X

Hearing

X

Visual Perception

X

Repetitive Motions

X

Eye/Hand/Foot Coordination

X

Memorization/Concentration

X

Learning/Knowledge Retention

X

Preparing/Analyzing Numerical Figures

X

Use of Interfaced Commmunication Devices (Phone, Computer, Radio etc.)

X

Analyzing/Examining/Testing Data

X

Emotional/Behavioral Self-Regulation

X

Interacting with Others

X

Comprehension

X

Organization

X

Decision Making

X

Comprehension

Organization

Decision Making

Communication

Extreme cold

X

Extreme heat

X

Humid

X

Wet

X

Noise

X

Hazards

X

Temperature Change

X

Atmospheric Conditions

X

Vibration

X

Computers/Monitors

X